Common sense in ‘The Crucible’ Essay

The Crucible – How does Miller make vivid the triumph of superstition over reason and common sense?  In ‘The Crucible’, Miller creates an atmosphere in Salem where hysteria rules the village while reason and common sense are put aside. The superstitions of a few young teenage girls are taken seriously by the largely Christian village; to the point of a broken theocracy and where all reason is lost. In Act III, there are many dramatic scenes in the courtroom which show the power of the girls’ overbearing superstitions. At the beginning of the play, Mary Warren joined in with the other girls in the forest with their hysteria and witchcraft. However, she converts to Proctor’s side and in court says â€Å"It were pretence, sir† to Danforth. She tries to save Proctor by turning in the girls and admitting that Abigail had been telling lies. This comes to no avail and then Abigail, with the other girls, puts on an act and starts copying Mary Warren as if Mary had bewitched her. Mary gives in and turns on Proctor saying â€Å"You’re the Devil’s Man!† Mary tried to have reason and common sense by defying the girls but the way she gave in to their act of hysteria shows how superstition triumphs over reason and common sense. As mentioned previously, Mary Warren initially testifies against Abigail and the other girls in Act III. To this point, Danforth was fully behind Abigail and believed her but now questions her to tell the truth. Abigail forcefully confronts him and says angrily, â€Å"I have been hurt, Mr Danforth†¦To be mistrusted, denied, questioned like a -â€Å". Miller describes Danforth’s retorts as ‘weakening’ in the stage directions and Abigail presses on to further threaten Danforth in the words â€Å"Let you beware, Mr Danforth†¦Ã¢â‚¬ . With most other people in the play, Danforth simply dismisses their stories but he is incapable of a rational argument against Abigail. Danforth is meant to be a man of reason and common sense; he is a judge after all but Abigail’s manipulation of him causes him to lose all reason and he lets her continue to wreck havoc. Abigail is the source of all the superstitions in ‘The Crucible’ so her control over Danforth signifies the triumph of superstition over good reason and common sense. Throughout the play, John Proctor is a respectful man; the only one with a sense of reason and not fooled by the witchcraft hysteria. In Act IV, Proctor chooses to die instead of giving away his good name to witchcraft. After choosing to die he says â€Å"†¦I see some goodness in John Proctor.† If he had confessed, he would have lost his common sense and given in to false superstitions. In this way, Proctor not only keeps his name but doesn’t let superstitions get the better of him; one of the few parts of the play where reason and common sense prevail.  Salem is a community filled with hardworking people who have good reason and sense about them. A few lies and superstitions cause all their lives to crumble down and good values vanish. The one man not fooled by the witchcraft nonsense, John Proctor, keeps common sense alive in Salem but is hanged to die; leaving the village ruled by superstition.

Barry Glassner’s The Culture of Fear Essay

The murder of thousands of Americans on their own soil on September 11, 2001 created a new era in United States History: the era of fear. That is the finding Barry Glassner, author of The Culture of Fear: Why Americans Are Afraid of the Wrong Things. In the book’s pages is found a thorough examination of why Americans are fearful, why they aren’t, and what this says about the average citizen. It is not to say that Glassner indicates that Americans do, or should, live in fear of unexpected terrorist attack. Rather, his purpose in writing is to illuminate why it is that Americans fear the wrong things and fail to act on the right fears: he cites examples such as fearing shootings on school grounds, but not limiting access to guns. In other words, he is attempting to describe what fear is like in the culture of America and what it says about reality and perception. That is his thesis. Summed up, Glassner writes that when it comes to fear, Americans live in a culture of false paranoia and irrational paradoxes. His methodology comes through clearly. He utilizes individual case studies to coherently and cohesively build a strong unified theory. Each story and topic becomes one more brick in the foundation of his thesis. In that way he easily compels and convinces all but the most cynical reader. Finally, it is Glassner’s point of view that really works wonders. He acts as if he is but a casual, though analytical, objective observer. What Does the Author Have to Say? Fear can be created – and manipulated. Time and again Glassner returns to the example of the events of September 11, 2001 for treasures with which to bolster his theory. It is indeed ripe ground for that. It seems to be the case study for just why American citizens are paranoid for all of the wrong reasons. Yes, the terrorist attacks were awful, and all the more so because 1) they were completely unexpected and unannounced, and 2) they targeted the innocent civilian populace. That being said, writes Glassner, they were also completely anomalous. The fear of such an attack in the future due to the fact that it happened once before is unjustifiable. It had been two hundred and twenty-five years from the beginnings of the United States for such an attack to occur, and as of this tenth anniversary edition of the book it has been another ten years without such attack. Sure, that is not to say that it couldn’t happen again. However, the point that the author makes is that it is just circumstances like this that are fertile breeding ground for manipulators. In this case, he cites the then ongoing efforts of President George W. Bush to convince the population that there was an active war on terror. This war, he reminded frequently, was directed at the American citizen, the mom and pop on the street. The war could reach every home, every business. The entire country was under various alert conditions at all times. This supports the first main point of The Culture of Fear. Fear can be a force of manipulation and creation. The second point of the book is closely related to its main premise. It is the ongoing effects of a mass media accentuating the most unlikely of crimes. Each and every day the media, including the press, the internet, and the television networks, blares out stories of kidnappings, murders and more. The chief aim seems to be that ‘it could happen to you. ’ In fact, it probably will happen to you unless you take precautions daily. Fingerprint your children. Update your photographs and dental records. Plant microchips in your children’s skin. Anything to do to escape the boogeyman, because undoubtedly he’s out there. Never mind the fact that more often than not, the statistics behind the reports are skewed mightily to prove these points ex post facto. The announcements alone are proof enough for most people. The culture of fear is encouraged, and bought into. After all, the media is a powerful presence. When it comes to the third point, it becomes somewhat murky as to how some things come about. Glassner relates example after example of public policy responses to these scenarios – and how they absolutely fail to deal with the actual situations that spawn the fear. In other words, ineffective public policy is the knee jerk reaction to fear. The author is quick to relate such failures. He points out the sheer number of dollars allocated to these efforts and the startling statistics that show the problem has not changed at all. Also, he is not shy at pointing out that this culture of fear and reaction provides great political opportunity for candidates that are ‘tough on crime’ to emerge, ready to raise the banners of various well-meaning causes. Once the candidates become elected officials, either the cause is dropped along with its passion, or new laws are passed that in essence are just excuses to spend money and advance political careers. Criticism of the Author I greatly enjoyed this book. I will be unequivocal about that. Perhaps it biases my review, but I do have points to support my response. To begin with, the book is well-paced. By that I mean to say that it reads well. Much of non-fiction – particularly educated and researched non-fiction – is dry, and fails to engage the reader in the sense that its subjects remain remote. Granted, Glassner has a subject that is much more accessible to readers than the typical tome, but he does not bore with statistics or inane stories. He moves the action right along by showing readers why this involves them, and why it should naturally interest them. Each chapter begins with a premise that is readily understandable. It also includes a counterpoint and then the fun begins. Every chapter delivers. There is a natural satisfaction to this and makes reading the book enjoyable. I never experienced a more well planned out book, in this regard. I was never left wondering why something was missing, or what the author’s point was after all. He provides vignettes that most every reader either has knowledge of, or direct experience with. In that regard, the book almost reads like a continuous narrative, full of intrigue and personal connections. What surprised me in particular were the findings of the author. He clearly exposed the myths behind much of the country’s fears – fears that turn out to be nearly entirely fictitious or so improbable as to be nearly laughable. Then he does something important and which caused my surprise. He listed the fears that all Americans should actually be concerned with. These are the issues that most citizens will encounter on a daily basis and should be giving their attention rather than the stories at the top of newspaper headlines. Motor vehicle injuries, drowning, fires, head injuries to children from bicycle accidents, these are the realities of danger in America. And these can be prevented. Safer vehicles, more restrictive drivers’ licenses, and bicycle helmet laws – these are the tools of the fearful citizen that can bring some peace to life. I never thought that Glassner would make such a strong point out of such mundane information. It made me want to actually change my personal living styles, and not in the manner of investing in gas masks or bunkers. Naturally, the book is not perfect. Probably the greatest weakness is the ability of it to be dismissed as a big government bashing book. It could be accused of having an agenda. It is fairly heavy handed when it comes to discussing the media and the government’s efforts at propagating fears among the population. Perhaps Glassner could have helped himself some by providing statistical analysis of actual terrorist linked events over the course of the century. This may have more convincingly pointed out just how anachronistic the terror attacks of Fall 2001 really were, and remain. Rather than describe the government’s reaction to it, he could have simply left it at that and trusted the reader to draw his or her own conclusions. But that is a small point. One area that could have been covered differently is that chapter on Youth at Risk. With a subtitle of Faulty Diagnoses and Callous Cures one would expect that it would be a medically related chapter. Indeed that it is. However, I feel that the chapter rather disregards the pervasive depression and angst that this generation seems to be finding themselves in. It would appear at least from common experience that these troubles which are leading to more and more suicides and bullying are real and worth a serious look. It is not as if Glassner just glosses over these things, but I think that his overall take on the situation is not serious enough. He instead appears to have it out for the medical establishment. Some could say that this trivializes the problems that teens today are undergoing. I think that would be an accurate indictment. The chapter could either have been more aimed that direction, or perhaps could be eliminated altogether as a general fear among the United States population at large. Summation Barry Glassner’s book The Culture of Fear is one to be read. It is quite easy to recommend. Primarily it is because the book’s audience is also the general population. Every reader would know a potential reader in a neighbor, co-worker, relative. Glassner makes his point very clear – the culture of fear is absolutely pervasive. We are all a part of this society that lives in near constant paranoia over things that probably will never happen; and we ignore what we probably should fear on a daily basis. That is what is so ultimately compelling about the book. It is nearly a handbook for peaceful living. The Culture of Fear makes promises through its introduction and its chapter titles, and it delivers. The prose is concise and clearly understandable. The scenarios, likewise, are situations in which nearly every reader can either imagine, or has actually experienced. This lends an instant authority and trustworthiness to the book. And after all, where there is trustworthy authority, there is careful consideration of fears itself.

Ebay Culture Essay

What is organizational culture? This indefinable combination of values, beliefs, and practice that a corporation posses, which makes the difference between surviving and thriving, succeeding and failing. Most large corporations typically have a strong culture with values and norms appropriate to the organizational purpose. In a big organization, sub-cultures also exist, division to division, office to office. In this part of this group assignment I will describe the organizational culture of one of the most famous internet companies in the world, which is also the largest marketplace in the internet – EBay. Many articles and books have been written in recent years about culture in organizations, usually referred to as â€Å"Corporate Culture. † The dictionary defines culture as â€Å"the act of developing intellectual and moral faculties, especially through education. This paper will use a slightly different definition of culture: â€Å"the moral, social, and behavioral norms of an organization based on the beliefs, attitudes, and priorities of its internal community. Every organization has its own unique culture or value set. The culture of the organization is typically created unconsciously, based on the values of the top management or the founders of an organization. Organizational culture has been defined as â€Å"a pattern of basic assumptions, values, or beliefs and norms of behavior. According to O’Reilly, organizational culture defined as the values shared by members of an organization. These basic values may be thought of as internalized normative beliefs that can guide behavior inside an organization. If organizational culture is developed as an organization learns to deal with the dual problems of both external adaptation and internal integration, then values that enhance the organization’s capability in these two functions should be useful for it. To the extent that members of an organization share the same sets of values, thought processes, and languages, they will have similar mind-sets and behaviors as they integrate their efforts inside the organization and adapt to environmental changes. Research has documented a variety of outcomes that are related to organizational culture. For example, organizational culture has been found to relate to organization growth and organization performance. Other studies have shown that its effect can be observed directly at the individual level, in outcomes such as commitment, resource allocation decisions, retention, and perceived attractiveness of an organization. Given the dramatic changes in both the external environment and the internal structure of worldwide organizations, organizations that emphasize cultural values that relate to external adaptation and internal integration should be more effective than those that do not. The character of any corporation or an organization characterized by set of values and principles by which the founders and the upper management run the company from its creation when it’s really begin to become part of the DNA of the company. I believe that companies form culture very early on and they get imprinted very early on with a sense of right and wrong. And it starts from the top. It started with the CFO, the President, and CEO. According to Whitman, sis he had innate sense that they needed at EBay to establish very early on what the code of behavior was going to be, what the code of ethics would be. EBay’s internal company culture was very dominant and strong. Even though its culture had great influence of its member’s behavior, the culture encourages its members to feel more commitment. Employees were expected to be open and honest, to treat one another with respect, and to speak up if they believed they were not being treated in this manner. EBay functioned as being a nonhierarchical, democratic organization that encouraged ideas and feedback from all employees. The culture at eBay characterized as being open and low risk, where employees were encouraged to express their opinions despite their different points of view. Mistakes were acceptable, but employees were encouraged to truly learn from them. According to Whitman, unlike other companies where different views and opinions from the senior management were barely heard , at EBay they do not have â€Å"punishes† attitude, meaning that there is no penalty for being on the wrong side of an issue or changing your mind in the face of better information. If an employee`s point of view contradict with his/her colleague when you end up convinced to be wrong, the culture is to appreciate your opinion and at the same time to come with the approach of: â€Å"ok? hat’s smart. You’re right. Let’s move on. † In addition, As role models, senior managers had to act with a high degree of professionalism and respect. EBay does not encourage people who scream loud or pound the tables. At EBay, it’s pretty even-keeled culture. Sustaining its culture provide a better understanding of the strength of the culture. As EBay grew , in order to conserve the unique internal culture of the organization, EBay made sure it hires only individuals who fit with the culture of the organization. In order to emphasize the importance of its culture, EBay`s CEO Meg Whitman, met with new candidates and describe eBay’s values and to set expectations for how each employee would support and contribute to the company’s culture. According to EBay founder Pierre Omidyar, experience was not the only quality they were looking in potential applicants, but for someone who really understands the significance of its both internal and external communities and that person should express its most respect to these communities. Moreover, measuring the community and organization very often represents a major challenge in terms of being sure the values and culture of EBay are being communicated correctly. Therefore, on the organizational side, they had to be sure they were hiring quality employees who fit with the culture; they could not afford to let that slip. Even though most well establish cultures resist changes, EBay was able to accept changes within its upper management and the way it works. For example, when Whitman arrived EBay she tried to make some changes because she felt they were needed the way the company goes and in order to adapt to these new changes. An example would be her trying to set up these meetings, but no one had a calendar. According to Whitman, at EBay this was a culture where appointments were not needed because of its small size – there were only 35 people at the company. So she laid out a calendar and asked people to sign up for appointments. She did not appreciate the feedback; the employees did not like the changes. What ended up happening was that the employees who had previously worked in big companies signed up for multiple meetings, and the people who had worked primarily in start-ups didn’t sign up at all. Furthermore, EBay`s culture was designed to mirror its external community culture. Very important element of EBay`s culture is a respect for its community. It goes far beyond â€Å"the customer is always right† because eBay wouldn’t exist if it weren’t for its community The meetings helped Whitman realize just how special the chemistry was between eBay’s internal and external communities. EBay’s internal culture mirrored many of the characteristics of its external community culture in tangible ways: they were empowered to develop recommendations, and the company employed a nonhierarchical, team-based approach to problem solving. According to Omidyar this configuration was so important: Internally, EBay had to share the same values as their community because they indirectly influence the community in everything they do. Everything EBay put on the Web site, every press release, every utterance to the press, every corporate action, every deal, every partnership that happens in any part of the organization eventually trickles down to the community. EBay rely on all of its executives and then their managers to continue to communicate the culture. The message should trickle down to the very last employee, so that everyone really understands what we’re about and what our values are. EBay also encourage its employees to call the upper management if we’re doing something that is not quite right. EBay empowered everyone to be a guardian of the culture – everyone.

Marketing Challenges in the Global Economy Essay

Abstract This article discusses some challenges faced with product development in the global economy. Brief case studies of Apple, eBay, and Levi Strauss & Co., provide real-world examples of the challenges – competition, reach of influences, infringement, etc. Embracing technological advances, such as social media, is essential for leveraging a competitive edge, provide the company can operate ethically. Marketing Challenges in the Global Economy Introduction The world is getting smaller, figuratively speaking, and companies must continually reinvent themselves to remain competitive in the global economy. A constant introduction of seemingly ever-changing variables create challenges for big businesses and start-ups alike, and while technology creates its own set of challenges, leveraging its benefits in marketing can propel a company to the leader’s board. But while technology has created new marketing opportunities – especially in engaging with consumers – companies need to be ever cautious about maintaining an ethical marketing strategy. Challenges in New Product Launches Companies face various challenges when developing products in the global economy. Some of these challenges are more distinct to specific industries, while others are universal. Twenty years ago, the biggest challenges with product development in the global economy were communication with manufacturers, especially when dealing with manufacturers halfway around the world, and the speed of production. Rapidly evolving technology has on one hand eased these, but also created new sets of challenges. The same technology that brought the world 24-hour news service also meant greater access for scrutiny, as well as a greater consumer expectation for full disclosure of business practices. Increasingly, people want to know that companies are running ethical production operations (Pelsmacker, Driesen & Rayp, 2005). Environmental sustainability, fair trade and wages, and safe and healthy work conditions are issues that companies have to consider more than ever. While technological advancement has granted easier interaction with manufacturers around the world, it has not changed the fact that reach of influence is still a challenge. Independent start-ups now have virtually the same global market access as multinational corporations. Big businesses can no longer assume the competitive edge. And all of these companies, big and small, operating internationally, have to compete with local businesses. This is why operating across a spectrum of socioeconomic and cultural consumer bases requires an understanding of the psychographics for each target audience. Another challenge in product development, especially for technology-based companies, is the risk of patent infringement. More tech dollars are spent in the courtroom than on the research and development (Duhigg & Lohr, 2012). Technology firms make money suing each other back and forth. Case Study 1: Apple Under the direction of Steve Jobs, Apple seemed to have no problem delivering products to the global market that transcended cultural boundaries – iPod, iPhone, iPad, Macbook. The key was simple, user-friendly products. Are Macbooks worth their price tags? Was the first iPhone worth $500? Product valuation has been a question largely irrelevant For Apple. It was able to defy the odds by creating a demand for the products, a key to pricing a product line (Guiltinan, 2011). Still, Apple, as with any tech firm, is at risk of being overshadowed by the next greatest innovation, as seen in the latest battle of the smartphone wars (Reuters, 2012). It is a back-and-forth war that extends beyond the front line that is the retail floor. Behind the scenes, Apple and every other tech device and software developer are engaged in costly patent litigation. Apple recently won more than $1 billion from Samsung (Pepitone & Goldman, 2012). Likewise, Samsung is taking legal action against Apple for patent infringement on the iPhone 5 (Musil, 2012). Other challenge that Apple provides a prime example is ethical oversight of offshore production. Apple’s Chinese factories, run by Foxconn, have received a lot of heat for work conditions and unfair wages that have resulted in mass suicide of employees, brawls, and halting production (Garside, 2012). Case Study 2: eBay Since 1995, the internet auction giant has been providing a consumer-to-consumer (C2C) service that revolutionized e-commerce, but its success has not been without challenges. Acting essentially as nothing more than an internet moderator between C2C transaction, eBay has not had to deal with all of the same issues as Apple, such as the controversy of sub-par factory conditions. But it has faced some of the other challenges synonymous with technology firms. Patent infringement has haunted eBay. For example, MercExchange sued eBay for unlawfully using its patented software to create the eBay â€Å"Buy It Now† feature (Larson, 2010). Likewise, eBay has had to compete with other e-commerce auctions around the world. It is the standard in most western markets, but could not win in China against TaoBao (Ou & Davison, 2009). After battling for market dominance eBay conceded to TaoBao, showing that even corporate giants are sometimes challenged in reach of influence. But eBay celebrates its failures just the same as its successes. With rapidly advancing technology, the minds behind eBay have sometimes had to make decision quickly, without conclusive research, and adjust later. If the decision resulted in a failure, they at least knew what direction not to evolve in (Ignatius, 2011). Case Study 3: Levi Strauss & Co The apparel industry is probably most notoriously associated with running factories in sub-par conditions (Brown, Deardorff, & Stern). Even iconic American denim brand Levi’s is not innocent of this. Competition in the 1990s forced the company to move much of it’s production offshore, where it was soon implicated along with dozens of other brands in sweatshop operations (Shenon, 1993). More recently, ease of access into the market has created a lot of competition for Levi’s. Furthermore, emerging fashion markets have been turning their focus to local designers, further challenging Levi’s reach of influence (Grail Research, 2009). To ensure survival, Levi’s has taken steps to reinvent its image through fresh marketing campaigns to match its fresh designs (Frey, n.d.), like its recent â€Å"Go Forth† campaign. Technology and New Product Development Social media has radically changed the marketing landscape. Advertising used to be a one-directional conversation – television, radio, and magazines told consumers what to buy, and consumers were limited in their ability to denounce these sales pitches. Now marketing is most certainly dialog that requires input from consumers. Technology: Facebook MySpace might have introduced the world to the concept of social media, but Facebook took it beyond peer-to-peer and created an environment where businesses and consumers can engage in meaningful dialog (Wilkinson & Thelwall, 2010). This has allowed companies to get direct feedback from consumers, while making consumers feel like they are part of the company. Companies of varying sizes have staged successful Facebook campaigns. Even anti-Facebook campaigns have found success on the virtual playground. As a tribute to Facebook’s IPO, the magazine Fast Company published what it considered to be the five all-time best Facebook campaigns (Iezzi, 2012). Technology: YouTube Celebrities like Justin Bieber and Soulja Boy have defined a new paradigm of stardom, achieving fame through the use of viral video. Social media users are always looking for their 15 minutes of fame, and companies have picked up on this. Numerous brands have launched user-generated content campaigns. This has allowed fresh vision to emerge, while build brand evangelism. One successful campaign of this nature was the Doritos Superbowl ad contest, in which the best user-submitted video was aired during the Superbowl. Technology: Google AdSense The ever-innovative Google developed a method for posting advertisements based on the user’s browsing habits – that, is ads related to page content. Logging onto Gmail, it is no coincidence that the right-column ads share subject matter with the inbox emails. Even the Facebook ads reflect browsing history. While web ads, especially pop-ups, generally invoke negative connotations, they have a certain subliminal effect on consumers. Legal and Ethical Implications in New Product Development As previously stated, advances in technology have allowed easier access for consumers to see the skeletons in the closet, so to speak, of companies. This means companies should be on their best behavior, or expect to have their dirty little secrets discovered. Still, companies continue to engage in unethical, and even illegal marketing. This questionable activity can come in such forms as misrepresentation and misinformation, slander against competition, omission of facts, or outright lying. It can even involve deliberate manipulation of emotions to achieve a desired effect. Legal and ethical implications: Dannon Activia Despite inconclusive evidence in studies (Walker & Buckley, 2006) regarding the benefits of probiotics, Dannon chose to market implied digestive benefits of Activia and DanActive. In turn, the yogurt company found itself engaged in a lawsuit. This is a clear example of why companies should not mislead consumers for profit. Legal and ethical implications: Feed the Children The Feed the Children campaign releases videos that use techniques to deliberately elicit guilt, thus â€Å"inspiring† the the viewer to donate. What they fail to include in the commercials is the fact that the majority of donations goes to administrative costs, that is, salaries (Defoor, n.d.) Legal and ethical implications: Techie trash talk If it isn’t enough to sue each other back and forth over patent infringement, smartphone companies have taken to slandering each other for the competitive edge. Samsung accused Nokia of this with its recent â€Å"Blown Away by Lumina† campaign, in which it allegedly misrepresents the capabilities of the Nokia Lumina against other smartphones (Mukherjee, 2012). Conclusion The examples presented here provide discourse for the challenges of product development in the global economy, and the benefits of technology in marketing. While technological advancement brings along new sets of challenges, the benefits vastly amount to more. Leveraging these benefits in marketing is key for companies to succeed in an increasingly competitive global market. However, under the looming microscope of public scrutiny, companies need to be ever cautious about maintaining ethical marketing strategies. References Brown, D., Deardorff, A., & Stern, R. NATIONAL BUREAU OF ECONOMIC RESEARCH, (2003).The effects of multinational production on wages and working conditions in developing countries(Working Paper 9669). Retrieved from website: http://www.nber.org/papers/w9669 Defoor, A. (n.d.). Who do they feed?. Retrieved from http://www.themarketingscene.com/index.php/site/topic/who_do_they_feed Duhigg, C., & Lohr, S. (2012, October 07). The patent, used as a sword. Retrieved from http://www.nytimes.com/2012/10/08/technology/patent-wars-among-tech-giants-can-stifle-competition.html?pagewanted=all&_r=0 Frey, U. (n.d.). Reinventing levi strauss & co. CalBusiness, Retrieved from http://www.haas.berkeley.edu/groups/pubs/calbusiness/stories/levi1.html Garside, J. (2012, March 29). Apple’s factories in china are breaking employment laws, audit finds. Retrieved from http://www.guardian.co.uk/technology/2012/mar/30/apple-factories-china-foxconn-audit Grail Research. Integreon, Grail Research. (2009). T he global fashion industry – growth in emerging markets. Retrieved from website http://www.grailresearch.com/pdf/ ContenPodsPdf/Global_Fashion_Industry_Growth_in_Emerging_Markets.pdf Iezzi, T. (2012). The 5 all-time best facebook campaigns. Retrieved from http://www.fastcocreate.com/1680811/the-5-all-time-best-facebook-campaigns Ignatius, A. (2011). How eBay Developed A Culture of Experimentation. Harvard Business Review, 89(3), 92-97. Mukherjee, W. (2012, April 11). Samsung: Nokia lumia campaign unethical. Retrieved from http://timesofindia.indiatimes.com/tech/enterprise-it/strategy/Samsung-Nokia-Lumia-campaign-unethical/articleshow/12620894.cms Musil, S. (2012, September 10). Samsung will reportedly sue apple over lte use on iphone 5. Retrieved from http://news.cnet.com/8301-13579_3-57510080-37/samsung-will-reportedly-sue-a

Toyota Australia to UAE Essay Example | Topics and Well Written Essays - 1500 words

Toyota Australia to UAE - Essay Example The popularity of the Toyota and its reputation has been considered in dealing with the analysis. Selection of areas were highlighted which could provide added benefit to the export of the business. The underlying risk associated with the entry of foreign markets was also studied in detail. The market of UAE have been found to be promising for the Australian export market and owing to the benefits the market provides Toyota should not resist its temptation to test its fortune in the market. An added advantage which the market of UAE provides is in the low price of diesels, which generally increases the sale of cars. Other than the general market analysis a study of the associated service has been done to find out whether any obstacles lie in the smooth running of the business. 7. Macro-environmental analysis of UAE 7.1 Political and Legal Environment of UAE: The government of UAE is the combination of seven emirates which is ruled by the president. The government of UAE is flexible r elating to the investment from the foreign countries. It promotes and encourages foreign countries to enter their region and carry out business. Despite the nation being the combination of seven different emirates but there exist federalism in the UAE companies law and is applicable throughout. The UAE free zone offers 100%foreign ownership and tax exemptions to companies operating over a period of 15-50 years (United Arab Emirates UAE tax rates, n.d). So it is quite encouraging for the companies to invest in UAE. Owing to such favorable factors the foreign investment in UAE accounted to108billion dollar in 2011. (FDI in UAE, 2008,) 7.2 Economic Environment of UAE: The economic condition in UAE is always on a high and in recent times it is expected to grow at a rate of 3-3.5% in 2011. UAE’s rising economy can be contributed to the export of oil, which over the years have gained considerable amount of revenue for the country. It significantly rose to 30% and caused earnings of 74 billion dollars (UAE oil income up 30% in 2010, 2011). It happens to rise at a considerable rate every year. The employment rate in UAE is considerably high as the foreign companies are obliged to recruit local people. Out of approximately 2 million populations in the emirate a staggering 86.6% of them are economically active. (Holdsworth, 2010) Dubai sees 19% decrease in unemployment rate 7.3 Socio-cultural Environment of UAE: The standards of living of the inhabitants are pretty high owing to the good financial position of most number of people. UAE has a diverse culture of people as many foreign bodies have established their base in the country. 7.4 Competitive Environment in UAE: The demand for luxury cars in UAE is always on a high and the automobile industry faces sufficient growth over the years in UAE. There is a strong presence of local car manufactures as well as the presence of international brands like Hyundai. The sales figure of Arabian automobiles recorded an 18% growth and the increase in sales of the Japanese firm was accounted due to introduction of new brands of car. The overall market grew by 19.7% in the year of 2010. The rise in sales of cars have added considerable amount of competition among the big players in the market. (UAE automotive industry record high growth in sales, 2011) 8. SWOT analysis STRENGTH 1. The company ,Toyota had

Organisational Design Problem Coursework Example | Topics and Well Written Essays - 2000 words

Organisational Design Problem - Coursework Example The internal structures did not change to match the growth of the company like required for successful global expansions. As observed, the corporate culture left loopholes where the inferior performers get rewarded while the productive employees get penalized. The core value of the organizational structure is to ensure that activities like task allocation, coordination, and supervision get stirred towards achieving goals of an organization. As such, the structure of an organization is critical to the performance and operational modes. The structure is known to affect an organization in two positive dimensions. The first dimension is that it offers a foundation for the development of standard operating procedures and routines. The second dimension is the determination that individuals handle a certain task and decision-making process. The structure ensures that it defines the extent with which these views shape the organization’s choice (Campbell and Craig, 2005). There are several challenges faced by the company due to rapid expansion and poor organizational structure. When an organizational structure does not coincide with facts evolving in operational action, it leads to poor performance when the company is expanding (Armstrong, 1996). COY’s inadequate organizational structure hampered cooperation regarding the established centers and the headquarters. Consequently, it leads to the hindrance of completion of defined operations (Peris-Ortiz and Sahut, n.d.). The structure results in a lag in time and misuse of resources when poorly implemented. As such, the organizational structure should be adaptive to the process requirements. The primary aim would involve optimizing the ratio of effort and input to output (Bahram Ranjbarian, 2011). Normally, the strategy of a company that has poorly implemented its organizational structure will change but the

Organisation and behaviour Assignment Example | Topics and Well Written Essays - 500 words

Organisation and behaviour - Assignment Example 52). Motivation is among the key determinant of work output of employees. There is a positive association between motivation and work output. When employees are adequately motivated, their output has been shown to increase considerably (Northouse, 2012.p 36). As such, managers ought to be well equipped with knowledge on how to motivate employees. Their primary role is to see goals and objectives of the firm realized and such requires dedicated employees. If employees are not motivated, their performance is not optimal and may not sustain the firm. Managers are; therefore, better off aware about motivation that will keep employees enthusiastic to realize the firm’s goals and objectives. Maslow hierarchy of needs tries to establish human motivations. It is the achievement of certain needs that motivates people, and they are in a hierarchical order from the very basic existence needs. It is upon fulfilling one need that a person ventures into fulfilling the next (Bass and Bass, 2009. p. 78). The model consists five stages that can be classified into three broad categories namely basics, needs, and growth needs. Basics include deficiencies, the needs include physiological needs, safety, love and self-esteem and lastly, growth needs accommodates self-actualization (Nel, 2011. p. 17). An individual toils to satisfy basic needs in the lower levels before progressing to growth needs in higher level. According to Maslow, a person stagnates on a specific level of need until that need is either partially of fully satisfied. When a need aggravates or the person is constantly not able to meet the need, the easy option often becomes to regress back to an earlier need to fulfill it more and to avoid the frustration (Bass and Bass, 2009. p. 80). This result in what the ERG theory calls frustration-regression aspect. The theory assumes that there are two